Forum Posts

Salma Akter
Jul 17, 2022
In Memories of Jewish life on LI
Facing the current situation of difficult user growth, b2b email list doing a good job in refined operations and improving user retention has also become an important step to drive the continuous growth of products and realize compound interest. At the same time, user retention is also related to product reputation to a certain extent. There are corresponding contacts. In this article, the author made a corresponding summary of user retention, let's take a look. Introduction: This article will disassemble the content of user retention in the AARRR model from the perspective of improving the value of retention to products, the basic goals of user retention at different stages, I often hear a saying in the industry, "If you b2b email list don't keep it, you will die. A product without good retention is equivalent to taking the road of chronic suicide!" It can be seen that improving retention plays an extremely important role in products. Harvard Business Review studied the value of user retention and found: The consensus of 70% of companies is that it is cheaper to keep an existing user than to reacquire one; The CAC cost of a new user and customer acquisition is more than 5 times more expensive than retaining an old user; For every 5 percentage points increase in user retention rate, profits will increase by 25 to 95 percentage points. A product with a high retention rate can bring compound interest effects. The longer the product retains users, the greater the benefit from users. Another benefit of having a high retention rate is that your word-of-mouth and viral marketing will work better. The longer users use your product, the more likely they are to talk about it, and even recommend it to friends and others. It can be seen that improving user retention has extremely important value. Without retention, there will be no product development. 2. Retention stage goals and directions According to the user's use and familiarity with the product, user retention can be divided into 4 stages: initial, middle and long-term and user churn stage .
An article about user retention b2b email list content media
0
0
2
Salma Akter
Jul 17, 2022
In Memories of Jewish life on LI
This year is 2021. I count my working years, and I have been email list in operation for almost ten years. In the past ten years of operation, I have seen all kinds of operators, and I have also been exposed to large and small projects. The appeal of each project is to be successful, but because of the different levels of operators, the results of each project are very different . There are first-class projects that encounter third-class operations and are smashed, and there are third-class projects that email list encounter first-class operations (such as me) and are turned into second-class projects. I have seen a lot of people and projects, and have a deep understanding of our operator's operational capabilities. It happened that the company was recruiting for an operation post. I was in charge of the operator's control. In terms of selecting candidates, I found that I paid special attention to it. One point: landing ability . 01 What is landing ability Landing ability should be a professional term for Internet people, and it belongs to Internet slang, just like getting through, dot-line, attribution, link, etc. Although other slang words have the meaning of complaining, but the landing ability is not false at all. If you have the landing ability, you will definitely be the C position in the audience if you are operating in any company. The ability to implement refers to the implementation of the plan, and the idea of ​​​​the brain into a project that can be perceived in reality . The landing ability tests a person's execution and coordination ability. Operators who do not have the landing ability often have their own appearances. They may be able to fool people in a short period of time, but they will be exposed after a long time.
The Landing of the Operator's email list Necessary 
 content media
0
0
2
Salma Akter

Salma Akter

More actions