Improve your click through rate Many marketers determine the success of their content based on KPIs such as the click through rate. The average click Thailand Phone Number List through rate for 2022 is 3.63%, but how do you ensure that you achieve (at least) this percentage every time? Take advantage of the first party data you already have at your disposal! By using UTM tagging in all your campaigns on your own channels, you can see which parts of your content perform well through which channels. This type of data is called implicit data and allows you Thailand Phone Number List to segment more sharply step by step. And send your recipient the content that is most relevant through their preferred channels. e-mail 3. The importance of a mobile strategy Online marketing is about more than just email. This year's Email Benchmark proved that mobile channels are gaining more value within the marketing mix than ever before.
The average CTR for SMS is a very high 24.75%, proving that this is a must-have channel for your omnichannel marketing strategy. The Thailand Phone Number List popularity of the Mobile App channel also increased by 15%. The analysis showed that push notifications sent at 4 p.m. can count on the highest degree of competition. Make sure these Thailand Phone Number List channels are part of a strong marketing strategy for maximum engagement. Also read: 5 ways to get the most out of email marketing 4. The perfect timing In 2022, Thursday will be the most popular day to send e-mails and 12:00 a.m. is the most popular time. That's not to say that these moments also yield the most direct conversions, but it gives us a good idea of how other organizations work. The E-mail Benchmark also sets out the most successful sending moments per KPI.
When are the most clicks and opens? No one can give you the golden rule for what is optimal in your situation. But if you want to continuously improve your KPIs and the quality of your content, keep A/B testing your content to find the ideal match for Thailand Phone Number List your target audience. 5. Trends and challenges for 2022 In our marketing world, we are regularly surprised by new developments. All knowledge and every prediction about what we can expect in 2022 is therefore very valuable. Our respondents gave us their top 5 trends and challenges for the coming year. Unsurprisingly, data-driven marketing was a top 2022 trend with 22% of the vote. The biggest challenge for 2022 was data for customer profiles, related to the main trend. So it's clear that many marketers have only one thing in mind right now.